https://kanedaniel.com Kane Daniel Thu, 24 Nov 2022 21:58:23 +0000 https://kanedaniel.com en https://kanedaniel.com/Index Mon, 05 Sep 2022 07:32:43 +0000 Kane Daniel https://kanedaniel.com/Index Hi, I’m Kane. I’m a digital creative who likes to get his hands dirty working on motion design, video, graphic design, copywriting and podcast production. I can deadlift 260kg and solve a Sunday New York Times crossword puzzle in under 20 minutes. Here’s some more about me. I’ve worked with brands like Champion, Ableton, New Era, Adidas, JD Sports, Lifestyles, Carsales and Mini. Here’s some of that work︎ https://kanedaniel.com/The-Gear-I-Rock Mon, 05 Sep 2022 11:14:58 +0000 Kane Daniel https://kanedaniel.com/The-Gear-I-Rock The Gear I Rock Client Champion Agency Archetype Production Push Contributions Concept Creative direction Motion design Filling out the briefs brief. Champion were launching their new range of C-gear trunks. How to thread the needle of appealing to people who buy other premium underwear that starts with C while staying true to their brand identity and avoiding the glum, pouty aesthetics of typical underwear advertising? Get up-and-coming star Josh Heuston (Thor: Love and Thunder, More Than This, Heartbreak High) to bum around a sharehouse while being soundtracked by Korean–Australian rap collective 1300. The hero video shipped with all the cutdowns a modern digital campaign needs and was accompanied by a rock poster campaign across the East coast shot by Sam Wong. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/26b02aa6f63ae342a6ead86d474fe0bbb9dbbcf5803fee82bf1f6b24c2a19705/kane-gir-megasite.jpg" data-mid="152121513" border="0" src="https://freight.cargo.site/w/1000/i/26b02aa6f63ae342a6ead86d474fe0bbb9dbbcf5803fee82bf1f6b24c2a19705/kane-gir-megasite.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d4188b169b3ed2756667b29dea53ede634326acc03f92dfa003348c275026abe/kane-gir-posters.jpg" data-mid="152121512" border="0" src="https://freight.cargo.site/w/1000/i/d4188b169b3ed2756667b29dea53ede634326acc03f92dfa003348c275026abe/kane-gir-posters.jpg" /> https://kanedaniel.com/Wetter-is-Better Mon, 05 Sep 2022 11:56:19 +0000 Kane Daniel https://kanedaniel.com/Wetter-is-Better Wetter is BetterClient Lifestyles Agency Single Double Production Ex Tropic ContributionsConcept Art direction Please take me along as you slide on down. Lifestyles wanted to attract a younger category of consumer to their lubricants and encourage them to think of lube as a natural, everyday complement to sex rather than a solution to a problem. We felt communicating this message required eschewing the corny, sexualised aesthetics that are usually used when promoting sexual wellness products and thinking of something more interesting. The solution was turning a waterslide park into a metaphor for penetrative intercourse. From there it was a frictionless process to distribute the ad as pre-roll advertising in Australia as well as being localised for the US and France, who also used the stills for some out-of-home advertising. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/62a0e175585b4ff119865f9a0a6d10e63279288292c760ac8cb4899110c7abac/lube-01.jpg" data-mid="152120694" border="0" src="https://freight.cargo.site/w/1000/i/62a0e175585b4ff119865f9a0a6d10e63279288292c760ac8cb4899110c7abac/lube-01.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e2a2e96f556f473cb574e7b1d1b9ad15dab755094c9f081bd0d7e8fdb45dcc36/lube-02.jpg" data-mid="152120695" border="0" src="https://freight.cargo.site/w/1000/i/e2a2e96f556f473cb574e7b1d1b9ad15dab755094c9f081bd0d7e8fdb45dcc36/lube-02.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b8c5fe2e606d22fcb7660e606b00e2206bad0333abbd7cdd5510f7aee29c43bf/lube-03.jpg" data-mid="152120696" border="0" src="https://freight.cargo.site/w/1000/i/b8c5fe2e606d22fcb7660e606b00e2206bad0333abbd7cdd5510f7aee29c43bf/lube-03.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a620fbe9acf9f544146932199571c21bb019ce999b1e141c48a8feb5b7425f68/lube-04.jpg" data-mid="152120697" border="0" src="https://freight.cargo.site/w/1000/i/a620fbe9acf9f544146932199571c21bb019ce999b1e141c48a8feb5b7425f68/lube-04.jpg" /> https://kanedaniel.com/Champion-Of Mon, 05 Sep 2022 07:32:44 +0000 Kane Daniel https://kanedaniel.com/Champion-Of Champion Of Client Champion Agency Archetype Production Posterboy Contributions Concept Art design Motion design You can tell a lot about a person by what they want to learn. The recent successes of Champion in Australia and New Zealand have a lot to do with their support of local, emerging music talent. They’ve done a great job creating meaningful connections with their local audience rather than dispensing their brand content from high up and far away in a global office. Champion approached us with the objective of deepening those bonds with their audience, creating stronger artist relationships and building up a dedicated audience of YouTube subscribers. We knew we didn’t want to do a boring old interview show. We also didn’t want to make anything directly about music or its performance – we wanted to support the artist, not take over their territory. The end result was Champion Of. It’s based on the premise that everyone, no matter how accomplished, has something they wish they could do. Big things, yes – we all want to learn another language. But also small things. Things something could reasonably teach you the basics of in a couple of hours. We got artists to choose one of those things, we taught it to them and Champion’s audience grew a connection to the artists (and Champion) through a genuine, unmediated look at their personality. We taught Gold Fang magic tricks, Reyanna Maria how to ollie, 3K to make origami, Srirachi to iron a shirt and Sahxl to do an around the world.&nbsp; More to come in the upcoming season two. https://kanedaniel.com/Top-Tens Thu, 24 Nov 2022 21:58:23 +0000 Kane Daniel https://kanedaniel.com/Top-Tens Top Tens Client Adidas and Foot Locker Agency Archetype Production Posterboy ContributionsGraphic design Motion design Presented in a particular order. A paper-based, partially stop motion identity and motion graphics package for a show wherein Australian musicians and media personalities count down top tens in a variety of basketball-related topics. Offcourt fashion icons, rapping basketballers, songs about basketball, basketball movies, game-winning shots and so forth. Watch the whole season here. <img width="853" height="480" width_o="853" height_o="480" data-src="https://freight.cargo.site/t/original/i/ac7e5a89b62cec62d5cb2afea221acb813fd3d8912372621025387827b444f0b/top-tens-ball.gif" data-mid="160100942" border="0" src="https://freight.cargo.site/w/853/i/ac7e5a89b62cec62d5cb2afea221acb813fd3d8912372621025387827b444f0b/top-tens-ball.gif" /> https://kanedaniel.com/Acclaim-x-MESS-producer-series Mon, 05 Sep 2022 10:38:04 +0000 Kane Daniel https://kanedaniel.com/Acclaim-x-MESS-producer-series Acclaim x MESS producer series Client Ableton Agency Archetype Production Posterboy Publication Acclaim Contributions ConceptCreative direction Acclaim is a voice for rising Australian musicians. A lot of those musicians are producers and the majority of them use Ableton Live. They often produce music entirely on a laptop. Every instrument and sample living inside a Macbook Pro. Outside of the occasional MIDI controller, the way they make music is totally mediated by a screen. On the other end of the spectrum and down an unassuming laneway in North Melbourne, you can find the Melbourne Electronic Sound Studio (MESS) and their world-class collection of phsical electronic instruments. If it’s an important synthesiser in the history of electronic music, it’s at MESS. But MESS is more than a mere museum, they’re dedicated to teaching and propagating the creation of electronic sound through workshops, courses and community. The idea pretty much suggests itself: take some of Australia’s best rising producers and put them in front of analog equipment for the first time guided by one of MESS’s educators and captured by Ableton Live. Videos featuring Vetta Borne (above), Hamley and Hugh Lake were published to Acclaim’s YouTube and supported by website editorial and social media posts. The final tracks were also uploaded to Soundcloud and a Live-native sample pack from each session was made available for download. https://kanedaniel.com/The-Weekly-Drop-Grails Sun, 30 Oct 2022 22:33:39 +0000 Kane Daniel https://kanedaniel.com/The-Weekly-Drop-Grails The Weekly Drop Grails Client eBay PublicationComplex AU Agency Archetype Contributions Art design Motion design The histories of the most sought-after sneakers of all time. An update to the Weekly Drop’s existing brand for a limited-run YouTube series including an updated logo colourway and all video motion assets. https://kanedaniel.com/Goat-Showdown Mon, 05 Sep 2022 10:58:23 +0000 Kane Daniel https://kanedaniel.com/Goat-Showdown Goat Showdown Agency Archetype Publication Complex Australia ContributionsConcept Art direction Graphic design Motion design If they’re a goat, they’re worth fighting for. An update to Complex Australia’s Goat Show format. Goat Showdown works because people like talking about what they like. But it’s even better if you can politely debate the finer points with a friend. Or: absolutely steamroll someone to get your favourite in the number one slot. In the premiere six-episode season of Goat Showdown we ranked the top ten UFC fighters, dating red flags, female actors, Batman movies, samples and, above, UK rappers. Guests included Chillinit, Sampa the Great, Spenny from Onefour and more. Watch the full playlist here. <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/edb0369ff79934345efc0051a9c8e2aa3a329e27964be62308dc41e54e08ff73/goat-show-bts-01.jpg" data-mid="152116048" border="0" src="https://freight.cargo.site/w/1000/i/edb0369ff79934345efc0051a9c8e2aa3a329e27964be62308dc41e54e08ff73/goat-show-bts-01.jpg" /> https://kanedaniel.com/New-Era-silhouette-guide Mon, 05 Sep 2022 11:28:56 +0000 Kane Daniel https://kanedaniel.com/New-Era-silhouette-guide New Era silhouette guide Client New Era Agency Archetype Illustrations&nbsp; Open Season Contributions Concept Creative direction Graphic design Motion design Copywriting They call baseball caps the ‘common man’s crown’. New Era make a quality baseball cap but they also make a lot of them. In terms of individual caps shipped, yes, they’re the biggest name in the snapback game. But they also have a huge number of variants. And each of those number is identified by a non-descriptive number, like the 59Fifty, for example. New Era needed a way to get each of their customers to precisely the cap that suits them best. Enter: the explainer video. Anchoring the story with some of New Era’s long history, I wrote and created a video that takes people through the range in a logical, structured that demystifies a confusing product lineup. Everyone needs a great baseball cap and they deserve the one that’s right for them. https://kanedaniel.com/Running-Things Mon, 05 Sep 2022 10:45:11 +0000 Kane Daniel https://kanedaniel.com/Running-Things Running Things Agency Archetype Publication&nbsp; Tempo Contributions Audio production Video prodiction The lockdown podcast is a cliché. But that doesn’t mean making one is a bad idea. Tempo is a journal of worldwide running culture. The ‘worldwide’ is important – being based in Melbourne has never stopped it from having global reach. It publishes stories about the people who dedicate themselves to the unglamorous sport of running – from Olympians to local run crews; from Sydney to Japan, the US and beyond. But covid curtailed the physical reach of even the most dedicated journalist. So Riley Wolff, editor emeritus of Tempo, reached out digitally to some of the biggest names in the athletics for interviews. Riley’s spare room became a video studio and we published an series of interviews with some of the biggest names in the sport over three series of podcasts and YouTube videos. We talked to Sha’Carri Richardson right before her rise to prominence – which is a personal favourite – but we also runners like Olympic gold medalist Dalilah Muhammad, local star Jess Hull, US 1500m champion Craig Engels and many more. We were a two-man team: Riley interviewing and me handling video and audio editing, publishing and other production details. Then, when restrictions eased, we were able to turn the podcast into two live shows at Up There Athletics.