Goat Showdown

Agency
Archetype

Publication
Complex Australia

Contributions
Concept
Art direction
Graphic design
Motion design

If they’re a goat, they’re worth fighting for.

An update to Complex Australia’s Goat Show format. Goat Showdown works because people like talking about what they like. But it’s even better if you can politely debate the finer points with a friend. Or: absolutely steamroll someone to get your favourite in the number one slot. In the premiere six-episode season of Goat Showdown we ranked the top ten UFC fighters, dating red flags, female actors, Batman movies, samples and, above, UK rappers. Guests included Chillinit, Sampa the Great, Spenny from Onefour and more. Watch the full playlist here.