Melbourne: Unexpected

Client
Mini

Agency
Single Double

Production
Extropic

Contributions
Concept
Art direction

There’s cheese underground and wonder all around.

Melbourne: Unexpected is a sequel of sorts to the Creating Curtin House series made for Mini to screen before Rooftop Cinema screenings.

We had run out of Curtin House inhabitants to profile so we had to jump in the Mini in search of people using space in unexpected, creative ways. We found Victor Persinette-Gautrez, the animated young man in a cheese cellar you can see above as well as siblings Alex and Georgie Cleary of Alpha 60 in the church they converted into a flagship store; Karen Batson and Phillip Schemnitz, respectively the head chef and architect of Cookie; and teachers Ryan Mannix and Jennalea McInnes of Good Vibes Yoga.