New Era silhouette guide

Client
New Era

Agency
Archetype

Illustrations 
Open Season

Contributions
Concept
Creative direction
Graphic design
Motion design
Copywriting

They call baseball caps the ‘common man’s crown’.

New Era make a quality baseball cap but they also make a lot of them. In terms of individual caps shipped, yes, they’re the biggest name in the snapback game. But they also have a huge number of variants. And each of those number is identified by a non-descriptive number, like the 59Fifty, for example. New Era needed a way to get each of their customers to precisely the cap that suits them best.

Enter: the explainer video. Anchoring the story with some of New Era’s long history, I wrote and created a video that takes people through the range in a logical, structured that demystifies a confusing product lineup. Everyone needs a great baseball cap and they deserve the one that’s right for them.